Gretchen Hyman

How to capitalize on SoLoMo

As we approach the sometimes elusive subject of SoLoMo and how it is -- or isn't yet -- transforming how marketers engage with consumers, Dr. Phil Hendrix, immr/GigaOm Pro analyst and author, surfaced...

The NewFronts: Keeping pace with device innovation

The fireside chat at Microsoft's NewFront with Michael Kassan, CEO of MediaLink, and Lloyd Braun, founder of BermanBraun and no stranger to Hollywood elite having served as Larry David's attorney and...

The tablet revolution: What are consumers really doing?

Lori Schwartz took the lead on a Master Class at ad:tech SF to review the tablet revolution and where it's headed. First perceived as an information and ecommerce vehicle, the tablet industry is now...

In defense of God and Red Bull

Guy Kawasaki and Robert Scoble took to the stage at ad:tech SF to chat about anything and everything in the digital sphere. Here's the fragmented script:Kawasaki : What should marketers do with their...

Amazon: Insist on relevance

Lisa Utzschneider, global head of advertising for Amazon, imparted a few words of wisdom for digital marketers: It's day 1 for advertising and personalization will fuel the growth and process of...