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Contact Jim

Jim Meskauskas

Chief Strategic Officer, Media Darwin, Inc.

Jim Meskauskas is a Partner and Co-Founder of Media Darwin, Inc., providing comprehensive media strategy and planning. Prior to that, Jim was the SVP of Online Media at ICON International, an Omnicom Company, where he spent nearly five years. He was responsible for working with other agencies on the development of media buying and planning across ... more

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6 digital marketing words that must die Published: 2/9/2011 Hi Lynn, It is the word, 'monetize' that is being suggested for retirement, not the concept of making money or having insight into ROI. Hence my suggestion of alternatives. Because as you suggest, it is greater adherence to this concepts that could lead us out of the hole we are in! Thanks for reading, Jim
Network Reach: Composition vs. Coverage Published: 2/22/2010 Hello Sarah, I don't know how to reach you, but feel free to send me an email at jmeskauskas@icon-intl.com. Be well, Jim
5 reasons Twitter simply doesn't matter (page 2 of 2) Published: 8/13/2009 Superb, Eric. If only there was a short, shallow, self-indulgent way for me to express how I feel about your thoughts about Twitter... oh, wait!

6 digital marketing words that must die

Published: 2/9/2011

Hi Lynn,

It is the word, 'monetize' that is being suggested for retirement, not the concept of making money or having insight into ROI. Hence my suggestion of alternatives. Because as you suggest, it is greater adherence to this concepts that could lead us out of the hole we are in!

Thanks for reading,

Jim