Brand Marketers Only
It is the word, 'monetize' that is being suggested for retirement, not the concept of making money or having insight into ROI. Hence my suggestion of alternatives. Because as you suggest, it is greater adherence to this concepts that could lead us out of the hole we are in!
Thanks for reading,
I don't know how to reach you, but feel free to send me an email at firstname.lastname@example.org.
If only there was a short, shallow, self-indulgent way for me to express how I feel about your thoughts about Twitter... oh, wait!
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