Jack Krawczyk

Jack Krawczyk

Director of Product Management, Advertising, Pandora

As Director of Product Management at Pandora, Jack Krawczyk is focused on leading the product technology team that is responsible for delivering advertising solutions.Prior to joining Pandora, Jack was the Head of Monetization at StumbleUpon, where he was responsible for the product management of advertising and partnership solutions.In his time at... more

Jack's Comments

What digital marketers can learn from TV

It depends what the event is that the client was looking for. The high value creatives with social distribution in the way of Sponsored Stories on Facebook or Promoted Tweets are an endorsement which fuels a consumer down the purchase path.

I'd recommend your client relate to the metrics that they evaluate their upper funnel campaigns toward and apply those to their digital reach.

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