Meir's Bio
Meir (Iri) Zohar is the CEO and founder of eXelate (www.exelate.com), the creator of the world's first exchange for targeting data. Through the company’s marketplace, known as the eXelate Targeting eXchange, ad networks substantially increase behavioral targeting abilities while targeted publishers generate a new and parallel income stream.
Meir's Articles (4)
Published: March 31 2009 | TARGETING
Google's foray into BT has some specialists concerned, but the search giant's arrival may be the push the industry needs to progress. Here's why.
Published: December 18 2008 | TARGETING
The best weapon publishers and advertisers have for fighting off the effects of the recession is consumer behavior data. Follow these tips for incorporating this powerful tool into your strategy.
Published: September 04 2008 | TARGETING
Pre-roll? Overlay? Who cares? Marketers need to focus less on ad formats and more on how behavioral targeting will influence online video consumption.
