Ruth's Bio
Ruth P. Stevens is lecturer at the Columbia Business and consults on customer acquisition and retention, for both consumer and business-to-business clients.
Ruth's Articles (2)
Published: April 01 2008 | iMEDIA ASIA
Failure to integrate your marketing efforts can lead to conflicting messages, which in turn dilutes your brand value. How can you pull your communications efforts together and maintain a consistent voice?
Published: March 04 2008 | iMEDIA ASIA
When it comes to media decision-making in B2B, it's useful to separate acquisition media from retention media.
