Consumers are tired of a one-sided relationship that exists solely to sell them more products. Doug Levy of imc2 explains why consumer trust and strong relationships will shape the future of marketing.

Nearly every brand seems to have squandered its opportunity at this year's Super Bowl. But Ad Age's Bob Garfield explains why this might not be such a bad thing for the interactive industry.

When a marketing initiative upsets consumers, brands scurry to make amends, sometimes going so far as to pull the offending campaigns. Check out these recent online catastrophes that were not long for this world.

How do you get consumers to click-through a boring old mobile display ad? Try building an interactive ad that incorporates the iPhone's accelerometer feature, and then let consumers sit back and have fun. Mobile ad company Medialets has done just that with an ad promoting "Contra," the new album from the indie-rock band Vampire Weekend. As...

Google has become somewhat synonymous with new technology these days, so it's somewhat surprising to see the search giant take a remarkably old-school approach for promoting its Chrome web browser.Bartle Bogle Hegarty and Glue, London designed a series of short videos that highlight some of Chrome's features, including incognito web...

The general consensus in the publishing world is that print is dying, so it comes as something of a surprise when a venerable publication boldly experiments with emerging technology. The periodical I'm speaking of is Esquire, which has entitled its December issue "The Augmented Reality Issue." The cover features a smug Robert Downey Jr....