See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.

Is digital's subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem? 

The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities.

Listening technologies are all the rage for marketing on the web, and a multitude of companies have chimed in with new means of keeping in touch with customer conversations on the web. But the real challenge isn't getting access to the conversations; it lies in how to truly separate the wheat from the meat when it comes to sentiment and...