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Adam Kleinberg
Adam Kleinberg
CEO
Traction
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Adam's Bio
Adam is the CEO of Traction, a creative agency in San Francisco with a digital core. Traction was named the #1 interactive agency in the U.S. by BtoB Magazine. He plays a hands-on role overseeing the strategy and creative for all agency accounts and keeping our team at the leading edge of emerging digital channels.
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Adam's Photos (12)
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Adam's Articles (5)
Published: January 05 2010 | MEDIA PLANNING & BUYING
Digital marketing resolutions for 2010
2009 was a challenging year for marketers. So what have we learned, and how can we put those lessons into practice? Here are one agency leader's resolutions for the coming year.
Published: November 02 2009 | MEDIA PLANNING & BUYING
5 marketing megatrends you can't ignore
Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.
Published: July 22 2009 | MEDIA PLANNING & BUYING
7 reasons your employees hate you
If you are guilty of any of these managerial sins, there's a good chance your people secretly despise you. It's time to make amends.
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Adam's Blog Posts (29)
Published: February 08 2010 | Creative Best Practices
The Guacamole Report: The Chips and Dips of Superbowl XLIV
<p>1. My wife's 15 year old cousin had joined the "Keep your hands off my mama, keep your hands off my Doritos" Facebook group by 9pm Sunday night. Apparently, that was a win!   </p><p>2. Betty White was the best of this year's "surprise tackle" ads. Don't know what it has to do with Snickers satisfying...
Published: February 05 2010 | Emerging Platforms
Location-based social apps for marketers
Foursquare. Yelp. Gowalla. Location-based apps are all the rage. Some say the next Twitter, even.  Alyssa Crankshaw from Traction (you can follow her on Twitter @alyssabc) put together this fantastic primer on what it all means to marketers. A terrific resource. Enjoy! Location-based social apps for marketersView more presentations from...
Published: December 20 2009 | Emerging Platforms
Trends with Traction: The Real-Time Web is here. Really.
2010 isn't even here yet, but there's already a hot new buzzword waiting for us to get back to our desks from midwinter recess: The Real-Time Web. What is the Real-Time Web? According to Wikipedia, "The real-time web is a set of technologies and practices which enable users to receive information as soon as it is published by its...
Adam's Comments (20)
6 digital agency survival tips for 2010
Posted: 1/5/2010 (4:48 PM)

Great article, Liz. I appreciate that not only do you advise us to tell stories, you tell us stories to illustrate your point.I appreciate your comment that "the very idea of a digital agency is irrelevant." I find it just silly to read articles about how interactive agencies are "finally ready" to take the lead for brands. At this point, if you're agency isn't "interactive" you're probably on your way out of business.

7 reasons your employees hate you
Posted: 12/21/2009 (11:15 AM)

I agree with that Robert. At Traction, managers have regular one-on-ones each week with our direct reports. Great way to ensure you have some focused time to give people the attention they need.

More expert marketing predictions for 2010
Posted: 12/10/2009 (8:13 PM)

I agree with the other Adam's comment (Broitman, that is) that "Campaigns that begin and end on a single platform" will fall by the wayside.Distributed consumption of content is the biggest trend to hit the digital space and focusing on one channel to reach a brand community is missing the point entirely. Smart fella that Broitman is. He should run a circus or something.

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