Jim's Bio
Jim Nail is Chief Strategy and Marketing Officer for Cymfony and a member of the Board of Directors for the Word of Mouth Marketing Association. Cymfony sifts and interprets the millions of voice at the intersection of traditional and consumer-generated media to identify the people, issues, and trends impacting a brand or company. Nail has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing.
Prior to joining Cymfony, Nail was an analyst at Forrester for eight years, leading their coverage of how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. His research addressed best practices in integrated marketing with a focus on how online media can augment the impact of television, print and other traditional marketing tools.
Prior to Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Nail is a frequent participant in marketing conferences and executive forums including the Forrester Consumer and Executive Strategy Forums, AD:Tech, ANA Marketing Accountability Conference, and New Media Council and has been published and quoted extensively in top-tier media.
Jim's Articles (3)
Published: January 11 2007 | OPINIONS
As a former analyst, this Cymfony chief marketing and strategy officer offers up his predictions for the online ad industry in 2007.
Published: October 13 2006 | MEDIA PLANNING & BUYING
Cymfony's chief strategy and marketing officer discusses four kinds of consumer engagement and drops three key ideas for making them work.
Published: August 14 2006 | SOCIAL MEDIA
Cymfony's chief strategy and marketing officer writes about the current use of corporate blogs, the benefits they offer and what's ahead.
Jim's Blog Posts (1)
Published: October 02 2008 | Social Media
I got thinking about this topic reading Catharine Taylor's Social Media Insider post last week. One of her main points was that blogging has become such a part of her professional life, that it no longer seems like some strange exotic thing.
She has a great point. The term "blogosphere" conjures up images of this other dimension...
