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Sean X Cummings
Sean X Cummings
Principal
SXC Marketing
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Sean X's Bio
Sean X currently runs his own marketing consultancy, sxc marketing; advising clients and agencies on everything from social media engagement strategies, to brand voice and messaging.
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Sean X's Photos (20)
Brand Summit 08: San Diego, California Brand Summit 08: San Diego, California Brand Summit 08: San Diego, California Brand Brand


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Sean X's Articles (42)
Published: February 01 2010 | MEDIA PLANNING & BUYING
Top marketing innovation killers
Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them.
Published: September 29 2009 | MEDIA PLANNING & BUYING
5 reasons why clients are so dysfunctional
There are five basic employee archetypes, and the interplay among them dictates how agencies interact with clients. Here's a look at the structural problems each of them face.
Published: August 20 2009 | MEDIA PLANNING & BUYING
5 reasons you no longer need an ad agency
Agencies have morphed into advanced communication production shops, but they aren't serving your brand as well as your own company resources can. Here's why.
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Sean X's Comments (11)
The X Factor: Banners and the death of advertising
Posted: 9/12/2008 (12:56 PM)

I am not debating that banners are now a standard. I was around when there were not even standardized sizes for banners... that truly sucked. The IAB at least was able to get that.It's just a crappy standard. It was created before we understood the medium by people, well, like me unfortunately. WIRED was the first site I saw one on. I remember when in '96 we were still saying how great the internet was... no advertising... the dissemination of content, ideas, thoughts, the democratization of infMore...

The X Factor: Banners and the death of advertising (page 2 of 2)
Posted: 9/11/2008 (12:38 PM)

Well, lo and behold, there actually is a company that allows almost anyone to get into banner advertising, AdReady, which has a banner creation tool.Interesting, although, it leaves a little too much decision up to the client as to colors and look. But that is, unfortunately, what the market probably demands.Ah, there are designers for a reason.http://www.adready.com/

9/11: When a little-known startup stood up
Posted: 9/11/2008 (11:50 AM)

Thank you Rick, for you and Jeanne, and all the support that the iMedia family has shown me over the years. I am truly blessed to feel a part of it's extended family.

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