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Rob Norman
Rob Norman
CEO
GroupM Interaction Worldwide
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Rob's Bio
Rob Norman is a member of the GroupM global executive committee and is CEO of GroupM Interaction Worldwide. GroupM is the world’s largest buyer of advertising media with billings of $60 billion. GroupM Interaction is also the world’s largest buyer of online media with 2008 billings of approximately $4 billion and is one of the largest global agency customers of Google, Yahoo!, and MSN. GroupM Interaction employs 1,800 people across the world. Its major clients include AT&T, Dell, Ford, VW, GSK, Citi, Jet Blue, Chevron, BP, Unilever, Warner Brothers, and Paramount. Norman’s principle tasks are developing the interaction organization within GroupM, developing positioning and thought leadership, and leading the interaction contribution to business development. Norman is a frequent keynote speaker at industry events and writer in its publications and was named a Media Maven by AdAge in 2007. Norman sits on the advisory board of WPP Digital, the venture arm of WPP, and is a member of the boards of Wild Tangent, the online gaming network, and of digital design agency Schematic as well as the 4A’s and the Search Engine Marketing Professionals Organization. Prior to moving to the U.S. in January 2005 Norman was chairman of the Mediaedge:cia Group in the UK, also a unit of GroupM. He joined the Group in 2001 as a result of WPP’s acquisition of Tempus Group of which he was a board member and leader of the digital competence that he started in 1994. Norman lives in Brooklyn and is widely believed to be the only Englishman with a working knowledge of the infield fly rule. He is a fan of the New York Mets, the New York Jets, Tottenham Hotspur, and Warren Buffett. His blog can be found at robnorman.wordpress.com.
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Rob's Comments (1)

Mr Hespos uses the amusing analogies of the Cosmo drinking Bubbles and the Hawaiian shirt wearing Gus to demonstrate the difficulty of maintaining confidentiality of 'public domain' information. Well this is indeed true but not remotely the motive of GroupM's approach to modifying terms and conditions with online publishers. Let me offer a different, if less colorful or intoxicating, analogy. Let's say an advertiser runs a TV spot with an 800 number on it. As a result the advertiser receives inqMore...

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