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Brad Berens
Brad Berens
Chief Content Officer
Digital Marketing Sector (iMedia, ad:tech & CMO Executive Summits)
Public Profile:
www.imediaconnection.com/profiles/bradberens
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Brad's Bio
I provide the vision and lead the development of all content for the iMedia Summits, ad:tech and the CMO Executive Summits in North America. A former editor in chief for iMedia Connection, I remain an advisor to and editor at large for the iMedia website and newsletter. I am also a senior research fellow at the USC Annenberg Center for the Digital Future.
Brad's Photos (34)
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Brad's Articles (125)
Published: September 24 2008 | VERTICALS: ENTERTAINMENT
With "Tropic Thunder" and "Eagle Eye," Paramount's Amy Powell is changing the game for interactive movie marketing. She sits down with our chief content officer to talk about it.
Published: May 02 2008 | INTEGRATED MARKETING
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Published: December 04 2007 | EVENT COVERAGE
Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic, separate the real from the imaginary and demystify emerging trends.

Blog Posts (30)
Published: April 27, 2010 | Opinions
Last week, Facebook opened up it’s data to the Search Spiders of the Internet with comparatively little warning and even less buy in from its vast user base. The social networking site has done...

Brad's Comments (7)

It's worth pointing out to Ms. Frye that she is commenting on an interview that is more than two years old... it ran in December of 2006.

Nicely done, Russell! What interests me most about all this is the relative lack of new jingles today. Is it truly about changes in advertising taste or is about the decline of the cheap reach of television mass culture? It's harder to pound people over the head with a jingle 30 times in a week than it used to be: how much of this is aesthetic and how much is pure brute force?How long before we're at Demolition Man?

If that link still doesn't work, try this:http://www.imediaconnection.com/content/8097.asp

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