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Carnet Williams
Carnet Williams
CEO
Sprout
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Carnet's Bio
Carnet Williams is the founder and CEO of Sprout. Sprout allows brands such as Sony Pictures, MAC, REI, Warner Bros Records to quickly create social experiences that are easily transportable across Facebook, MySpace, and other social networks without needing expensive development resources.  In addition, Sprout advises leading interactive and creative agencies on their customers’ social media strategies.
Carnet's Articles (4)
Published: December 17 2009 | SOCIAL MEDIA
Letting the masses do some of your brand-based communication for you? Here are some sticky rules and regulations that you'll still be responsible for when launching a campaign of compiled content.
Published: August 27 2009 | SOCIAL MEDIA
The ACPL funnel leaves a lot to be desired in the world of social media. Take a look at a new model that puts two-way communication back into the equation.
Published: August 18 2009 | SOCIAL MEDIA
Social media is a two-way conversation, and you need to be present and active to make it work. Follow this guide to fostering more loyal fans.

Carnet's Comments (2)

Hi. Thanks to everyone for the comments. I am going to respond to a couple of the questions in this comment. Melanie - I would suggest you include the link to your Facebook Fan Page in all your marketing materials and you specifically ask your existing customers to become fans and encourage their friends to do the same. Have a 'race to 1000 fans', and let your customers know that if they help you reach your goal by the stated date you will reward all your fans with a discount, special prizes or More...

Hi. Thanks for all the comments. To clarify, I didn't write the quote in Kathryn's comment. That is from the engagementdb report that got a lot of buzz in July. In the report the researchers find a correlation between social engagement and financial success. They go on to say that brands shouldn't dive in whole hog but rather find what works for them and start slowly, as needed. The intention of my article is to provide practical tips for brands who want to test the waters with Facebook Fan PageMore...

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