Ari Rosenberg has worked in the advertising media business for over sixteen years.  He bought print space while at Young & Rubicam and sold it for publications such as Newsweek, and Tennis Magazine.  In 1999, he jumped into the online advertising world, where he was most recently the vice president of sales at IGN.com, a dot com survivor.

Fuel by his success at IGN and his experience in print media, Ari started his own media sales consulting company called Performance Pricing.  His services range from basic media sales training to specific training for print sellers learning how to sell online.  He also offers publishers a number of online inventory management techniques designed to increase the value of what they sell.  Additionally, Ari writes a weekly column on media sales best practices for MediaPost, the leading online publisher serving the needs of the media community.