Aaron's Bio
In 2003 Aaron Cohen returned to Bolt Media, a young-adult focused media company, as its Chief Executive Officer. Bolt had started as a subsidiary of Concrete Media which Aaron co-founded in 1996 and where he served as CEO from 1998-2002.
Aaron's Photos (6)
Aaron's Articles (3)
Published: February 14 2005 | INTEGRATED MARKETING
Complex partnerships like "The Apprentice," Yahoo! and advertisers don't just happen. Here are things to consider.
Published: January 12 2005 | WORD OF MOUTH
Although there's no formula yet for measuring the ROI of word-of-mouth marketing, there are some factors to consider.
Published: September 27 2004 | WORD OF MOUTH
Will prompted word-of-mouth become as hot as paid search?
