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Andrew Ettinger
Andrew Ettinger
Director Interactive Media
RJ Palmer Media Services
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Andrew's Bio
RJ Palmer - Interactive media planning and buying
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Andrew's Photos (15)
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Andrew's Comments (17)
Lessons from expensive marketing failures (page 4 of 4)
Posted: 12/29/2009 (9:39 AM)

I agree with most of your examples except for Dr. Pepper. In the end, minimal damage but excellent awareness. In 10 years no one will remember the downed website but they will recall the association with GNR.

2 brands in the social media dark age (page 2 of 3)
Posted: 12/15/2009 (9:15 AM)

Perhap's best buy's online efforts are focused on actually selling and not on Twittering?

The power of social media partnerships (page 2 of 2)
Posted: 12/1/2009 (9:20 AM)

HOW did you measure the efficay of this campaign with sales figures? Specifically, the TV budget for Juie and Julia was huge so how did you distinguish which elements put people into seats?

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