John's Bio
As Vice President, Group Director, Brand Content for The Third Act: a unit of Digitas, John leads the development of original and partnered digital brand content offerings across Digitas client teams. Working in partnership with creative, media and client relationship leaders, The Third Act: team is responsible for digital content strategy development, sourcing digital content creator partnerships and crafting digital brand content offerings that are borne out of insight and drive business results.
Prior to his current role, John served as Vice President of Brand Development for Alliance, an entertainment development and strategic partnership firm. Before that, McCarus led a successful career in Magazine Publishing with key executive posts at Conde Nast Publications and Associate Publisher roles at both The New Yorker Magazine and Rolling Stone Magazine. McCarus was also one of the original Publishers of Saveur – an independent Epicurean upstart named Magazine of the year in 1997.
