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Jessica Want
Jessica Want
Information Architect
Flightpath
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Jessica's Bio

Jessica Want is a user experience designer and valuable part of Flightpath’s Bringing It to Digital™ team. She draws from a degree in psychology and a career background in the analysis of human-computer interaction. Her main focus at Flightpath is to create user experiences that seamlessly combine client objectives with user expectations on intuitively structured interactive platforms.

Jessica's Articles (1)
Published: October 28 2009 | SOCIAL MEDIA
4 steps for creating usable social media
Launching social media campaigns is easy, but getting consumers to interact with your brand is a completely different challenge. Try employing these tactics.

Jessica's Comments (1)
4 steps for creating usable social media
Posted: 10/29/2009 (12:29 PM)

So true Maggie!The age of marketing is changing. Where once brands played everything close to the vest (and dare I say, sometimes used much more subversive tactics), brands now have to adopt this new marketing ethos: transparency.Thanks for your comment!
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