Jamie Roche is President and Co-Founder of Offermatica – the leading provider of on–demand marketing services, including testing and landing page optimization, that allow marketers to maximize revenue from their online advertising spend.  Also, Jamie is the President and CEO of OTTO Digital, a strategy firm delivering advice and solutions related to online testing, personalization, and Web 2.0 adoption.  To read more about campaign optimization, visit http://.offermatica.blogs.com and http://gr.ottodigital.com.