Jim's Bio
Jim Meskauskas has spent the last ten years working in media at advertising agencies, handling both online and traditional media accounts that ranged from Nestlé Beverage to Amazon.com to Schering-Plough. Most recently he was partner and Chief Strategic Officer with Underscore Marketing. He is also a principal and Vice President of Media with Pericles Consulting, an online political marketing agency, whose clients have included the Bush-Cheney 04 re-election campaign and the National Republican Senatorial Committee. Jim is iMedia Connection's Media Strategies Editor.
Jim's Photos (20)
Jim's Articles (192)
Published: November 30 2009 | MEDIA PLANNING & BUYING
As media transactions are becoming more commoditized, we are losing the business value that agencies provide. See why this impending cycle is likely to stifle creativity and strategy in the name of cost savings.
Published: November 03 2009 | AD NETWORKS
Agencies and their respective holding companies are entering the ad network business, but it's probably not a good idea. Find out why.
Published: August 03 2009 | MEDIA PLANNING & BUYING
The concept of clout should be viewed as the industry's bane. Here's why a cost-centric view of media will only keep us in the transactional ghetto.
Jim's Blog Posts (1)
Published: October 01 2008 | Opinions
Target. Visitor. Users. Branding. Productivity. Reach. Frequency. Penetration. Viewers. Markets. Segments. Clicks. Response. Consumer.
These are just a few of the words we use to discuss the practice and effects of marketing and advertising. There are others.
The words we never hear when talking about media, marketing and...
