David's Bio
David is responsible for developing coherent interactive marketing strategies that are closely aligned to the business goals of the REI’s client base. Working closely with client stakeholders, David seeks to understand underlying business drivers, target audience needs and overall marketing objectives so that REI can blueprint and build digital marketing platforms that ultimately yield the best results for clients. He is responsible for delivery of intelligence on marketing trends, emerging technologies, industry best practices, and the interactive marketplace.
In addition to strategic thinking and interactive planning, David also heads the agency’s online marketing department, managing aspects of online advertising, search engine marketing, online relations, and REI’s eCRM service offerings. David believes his job is to, “to help our clients envision how the web can improve their business and then give them a plan to achieve that vision”.
Between 2001 – 2005, David acted as REI’s Director of Client Service, helping the agency grow into a top-25 independent interactive agency in the country by working with prominent clients such as: Pennsylvania Tourism Office, GlaxoSmithKline, Carnegie Mellon University, American Eagle Outfitters, and National City Bank.
David's Articles (2)
Published: June 13 2006 | WEBSITES
Ripple Effects Interactive's EVP of strategy and marketing offers a new approach to boosting website conversions.
Published: May 23 2006 | WEBSITES
As traffic to some travel websites drops, Ripple Effects Interactive's executive vice president of strategy & marketing offers tips for saving struggling properties.
