RSS Feeds
PEOPLE CONNECTION
Simms Jenkins
Simms Jenkins
Chief Executive Officer
BrightWave Marketing
Contact Simms
Public Profile:
www.imediaconnection.com/profiles/simmsjenkins
PRINT PROFILE
Invite People(What's this?)
Invite colleagues, business partners, and other qualified professionals to join the iMedia community.
Go To Sign In
Browse Profiles Directory
Simms's Bio

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like BellSouth, California Casualty, Chick-fil-A, CoreNet Global, Lowe's, Sports Illustrated and Ted’s Montana Grill, as well as leading advertising and marketing firms.

Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including The Atlanta Journal-Constitution, Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ.

Jenkins is the author of "The Truth About Email Marketing," which was published by Pearson's FT Press in August 2008. His column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers.

More »
Simms's Photos (1)
Agency


More Photos »

Simms's Articles (43)
Published: July 31 2009 | EMAIL
Smart tips to re-energize your email efforts
When your email campaigns start losing their luster, try some of these accessible tactics to pump up your results.
Published: May 19 2009 | EMAIL
How Twitter and email can benefit targeted marketing
Here's a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy.
Published: April 20 2009 | DIRECT MARKETING
Why email marketing deserves more respect
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.
More Articles »

Blog Posts (1)
Published: October 01, 2009 | Email
Mad Men Take On Email Marketing
Mad Men Take On Email Marketing - G. Simms Jenkins...
More Blog Posts »

Simms's Comments (2)
11 insights from a single email click
Posted: 2/20/2009 (10:33 AM)

David - thanks. Remarketing is one of the most underutilized areas of email marketing.You can download a remarketing case study on our site - we won several national awards for it.http://www.brightwavemarketing.com/casestudies.php

11 insights from a single email click
Posted: 2/18/2009 (9:16 AM)

Matt and Mike - thanks for the comments.Mike, you are correct in that I overstated the Super Bowl's lack of impact. Obviously, driving traffic into Denny's was a win for them and I would like to think that an email campaign could do that but the Super Bowl can't be beat in terms of global visiblity. It does come at a cost though. Most iMedia readers are doing email campaigns and probably only a handful did a Super Bowl ad. Apples to oranges I suppose.
White Paper Library

View More Research »