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Dean Macri
Dean Macri
President/CEO
The Cielo Group, Inc.
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Dean's Bio
Dean Macri is the President and CEO of The Cielo Group.  Cielo is a next generation media and advertising company.  The company provides mobile-marketing products and services that enable media and consumer-brand companies to quickly extend their marketing reach across the broadest number of wireless phones.  Cielo’s products generate unprecedented interactivity across the mobile channel, connecting companies directly with consumers, engaging with them in an ongoing dialogue, building loyal communities, and creating new advertising and sales opportunities.
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Dean's Articles (2)
Published: November 07 2007 | WIRELESS
Mobile: the little platform that could
Make your traditional campaign trackable and more engaging with mobile. Cielo Group's president and CEO explains.
Published: March 22 2006 | WIRELESS
Understanding Mobile Marketing
Cielo Group's president discusses how to go beyond text-message mobile marketing campaigns with branded interactive applications.

Dean's Comments (1)
Mobile: the little platform that could
Posted: 11/7/2007 (12:51 PM)

Thanks for your comment. I agree the use of mobile as a direct response is not limited to short codes. I expect 2D codes to be alot more cost effective and simple to use. However, the ability to read them is not native to handsets (US). There is, as you know, a bigger pentration of the readers in Asia. In addition to NeoMedia's codes, ScanBuy, here in the US, is providing a very good alternative and there will be a multi-carrier program around their EZ Codes in Q1 of '08. www.scanbuy.cMore...
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