Robbie has been working with TBWA\Chiat\Day – TEQUILA\ since 2004 when he joined the nascent digital team as Executive Producer. Under Robbie’s technical and operational leadership, TEQUILA\ exponentially grew its expertise in rich media, web development and motion design. TEQUILA\ blossomed into an award-winning interactive studio working with clients such as Nissan, Infiniti, Playstation, Pepsi, JBL and Visa, to name a few.

“But at the end of the day, it’s not just about creating a cool piece of technology or winning an award, is it?” Robbie says. “It’s about creating the tools and experiences that enable people to have direct interaction with brands and content. In this way, the creative teams are the media artists; the development teams are the technology artists. Two sides of the same coin.”

Having been a part of the industry for 10 years, Robbie sees himself as part developer, part art director and part business manager. He has a passion for interactive that extends to his personal life in the form of gadgetry, online gaming (casual & hardcore) and programming, but he also finds time for outdoor activities.