Great points Adam, but, remember Mark Twain...the reports of his death were greatly exagerated as well.I expect Offline media entities to finally begin to more effectively morph their offerings to take advantage of both tell and sell, using digital, promotional and direct marketing strategies in their own marketing plans. In fact, if they read this excellent article, they are already redoubling their efforts.

Great Article Daniel. One other change which I believe will dramatically affect Interactive, as well as all marketing, in the next year is the growth of sponsorship and promotion spending and the decrease in "traditional" advertising budgets."Below the line" marketing expenditures including all types of reward and incentive based promotions (sweeps, contest, loyalty/rewards, couponing etc.) will continue to grow because such promotions always produce a tangible and measurable result in terms oMore...

Robert makes an excellent point. One of the great strengths of promotional marketing strategies is how readily they can be adapted to work over a variety of media platforms, and Mobile is a great way to extend the reach and immediacy of your promotion strategy, and one that we at ESG have been offering our clients with great success.