Brandt's Bio
Brandt is an independent web analyst with companies throughout the English-speaking world, and in the EU. He works with online companies to develop, manage and tune their online marketing and sales processes.
"Being involved in the entire process -- from creative to business analysis -- and across a range of industries, provides an accelerated learning curve," Brandt says. Brandt also delivers seminars on web analytics throughout the UK, EU and USA in partnership with a number of industry bodies and commercial training companies.
Brandt was co-author of the University of British Columbia´s Diploma in Web Analytics and a founder of the International Web Analytics Association. He has served on the Standards, Education, Research and Certification Committees. A passionate advocate of international standards, Brandt has been one of the leading forces in working to harmonize standards between WAA and related bodies such as the Internet Audit Bureau (IAB) and Audit Bureau of Circulation Electronic (ABCE) and developed the WAA´s relationships with IAB and ABCE. E-commerce companies from Australia, New Zealand, USA, UK, Ireland, Germany and France seek him out to help them develop profitable websites.
Brandt's Articles (44)
Published: May 21 2010 | DESKTOP APPS
Here's why the iAd will die, and how Steve Job's strategy for the iPhone and iPad will make Apple a marginal niche player -- at best.
Published: April 09 2010 | WEBSITES
Analytic benchmarks enable us to compare our performance with similar websites to see whether we're ahead, or behind, the pack. Here's how to boost your brand presence online.
Published: January 26 2010 | WEBSITES
People assume that if a banner is not consciously detected, it has no value. But research into pre-conscious behavior shows that even when banner ads are not consciously detected, they involve the creation of long-term memory.
Blog Posts (19)
Published: August 25, 2010 | Creative Best Practices
I recently recieved the following email from Intel's marketing people, see if you can spot the fatal error:
Dear NULL,
I am contacting you because you are registered for Intel’s...
No need to read...