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Akin Arikan
Akin Arikan
Senior Segment Manager for Internet Marketing
Unica Corporation
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Akin's Bio
Akin Arikan is a senior segment manager for Internet Marketing at Unica Corporation (Nasdaq: UNCA).  He is responsible for ensuring customer satisfaction and success with the Affinium NetInsight Web analytics solution.
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Akin's Articles (1)
Published: September 11 2006 | WEB ANALYTICS
Merge Metric Systems for Better Results
Unica's senior product manager explains how uniting web analytics and Business Intelligence helps marketers better define their customer and media targets.

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