Ingridthe unification you asked for has to occur now and i from what i understand i believe it is happening in the background. Other industries that have fought these battles before have done so by coming together --- something our industry hasn't done yet.....stay tuned. We'll all learn a lot more in the coming 30 to 60 days.

BT provides upside for everyone (publisher, advertiser and consumer) when delivered correctly -- meaning proper disclosure, easy ability to opt-out, etc.The IAB is just now launching a new PR campaign called "I am the long tail" - looking to educate the market on the benefits of BT and other forms of targeted advertising. The NAI and the member companies are working aggressively companies to educate and push towards a more durable opt-out solution along with enhanced notification. And yes -- yoMore...

Roy,I was going to suggest you look at services like ours..www.fetchback.com. We're a Retargeting solutions provider --- much like how a SEM solution (clickable, omniture, etc.) works for search. We provide the ability for advertisers to get reach across many different networks a large publishers, consolidate reporting into one dashboard and make it far easier to implement and manage. Essentially soving the issue you're pointing to.Hope this is a help to you and your readers. Chad Littlewww.BestMore...