Jim's Bio
As vice president of strategic media development, Irving is responsible for assisting the nation’s top dealer groups develop appropriate marketing strategies and a tactical plan that can most effectively help them accomplish their goals. Irving has more than six years as a digital strategist and innovator for automotive manufacturers and brings a unique perspective to the Company. Prior to joining Jumpstart Automotive Media, Irving was marketing manager with Critical Mass, where he was responsible for the Mercedes Benz online account; prior to that, Irving spent six years with agencies such as RPA on the Honda/Acura account; J. Walter Thompson, where he successfully created their first interactive planning department; and Carat North America.
Jim's Articles (4)
Published: June 11 2007 | VERTICALS: AUTOS
Jumpstart Automotive Media's Jim Irving outlines a powerful tactic that should be at the forefront of every dealership's arsenal as it determines where to allocate marketing dollars.
Published: April 02 2007 | VERTICALS: AUTOS
Jumpstart Automotive Media's VP of strategic media development discusses dealer strategies for media planning, from in-house management to outsourcing options.
Published: March 05 2007 | VERTICALS: AUTOS
Jumpstart Automotive Media's VP of strategic media development describes two significant opportunities for how dealers can use the internet to find in-market auto consumers on a local scale.
