Hey CB- Man, this sure shed some light for me. As a busy exec, I seldom see important news like this out of google due to the, eh, transparency issue --- but the IMedia news goes right into the inbox. Great article and thanks for the knowledge transfer! Now I can look just as smart as my SEO team :-)

Hey Paul,Nice piece and well thought out. As the internet continues to multiply, I agree that human moderation will begin to play a key role. The web is "verticalizing" every day and offering the human touch with a bit of tribal knowledge will go a long way. I'd like to see a search engine created out of Twiiter -- I can only imagine what we'd learn about human behavior if we could break town those texts into easy search topics!Way to put out the good word PB!

CB,This is great information for marketers and businesses ( small and large). I spent the last 3 weeks in Manhattan---and it was cold. When I needed a coffee or diner, and didn't feel like taking a guess which block to venture down--- all I had to do was open my Google maps on my blackberry, do a search for a business ( Starbucks) and if a business is smart and using google maps, all of the info about your company will be displayed and google will walk you right to where you want to go. Yes, oMore...