Innovative publishers and brands are moving past the early failures of branded web content to achieve engaging, measurable results. If you are ready to follow their lead, make sure to abide by these rules.

The key to building loyalty with 18- to 34-year-old males is to partner with sites that not only draw them in but that also engage them.

Break.com's CEO presents tips to transform a passive viewing audience into engaged participants for your video campaign.

Tough times, even if they don’t last forever, cause companies to re-evaluate their expenses at every level. In particular, executives tend to focus on marketing budgets and insist that every dollar is spent efficiently towards reaching the target audience.   If males 18-34 are your target, this means looking increasingly at the...