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Denise Zimmerman
Denise Zimmerman
President & Chief Strategy Officer
NetPlus Marketing, Inc.
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Denise's Bio
A 25-year marketing veteran, Denise has spent the last 18 years of her career focusing on the emerging digital landscape and best practice applications in marketing and communications. She and the broader team at NetPlus have combined decades of experience guiding industry leading brands to capture the measurable value of the interactive medium to advance their businesses with a proven record of innovation focused on results.
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Denise's Articles (15)
Published: July 30 2009 | SOCIAL MEDIA
Will Twitter prevail where others failed?
While it's important to consider Twitter's current benefits, it is also relevant to think about its likely trajectories. As web history shows us, not all glittering online media trends can be turned into marketing gold.
Published: June 04 2009 | SOCIAL MEDIA
How to use Twitter to mitigate a crisis
Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.
Published: May 06 2009 | SOCIAL MEDIA
4 signs you're a social media failure
Check out these snafus made by Jenny Craig, Weight Watchers, Royal Caribbean, Skittles, and others, and see how similar situations could be turned into successes for your brand.
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Denise's Comments (5)
Will Twitter prevail where others failed?
Posted: 8/4/2009 (10:25 AM)

Thanks Hilary! The evolution of our industry is fascinating as it shifts and morphs often at lightning speed, presenting new challenges as well as opportunities.It is valuable, I think, to sometimes take a look back as we push forward. It is never boring!Appreciate the feedback - glad you liked it.

4 signs you're a social media failure
Posted: 5/8/2009 (1:05 PM)

Oren - you are absolutely right. And brands are engaging with their "fans" in a number of ways such as you point out with Nokia. In fact, if you do not have the resources or bandwidth to actively engage regularly, opting your fans and other influential evangalists is a very viable option.Thank you for pointing that out. There is however still the challenge of brand confusion when others use your logo and represent themselves as if they are the company. They may be well intentioned however and thMore...

4 signs you're a social media failure
Posted: 5/8/2009 (12:11 PM)

Kudos to Lolita for responding to set the record straight. What happened here points more to an issue of brand management. WeightWatchers is not alone in this and we could find many other brands that are wrestling with potential confusion and the hi-jacking of their brand. For all intents and purposes the Facebook page referenced in this article looked like it was from the company, while there were many pages that were clearly from "fans", this page had their company logo, link to website and soMore...

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