Dave's Bio
A 20-year direct marketing veteran -- both offline and online -- Dave Lewis is vice president of market and product strategy for StrongMail Systems (www.strongmail.com). Recently named one of the five most influential people in email marketing by B-to-B magazine's "Who's Who in B-to-B 2006 Special Report," he has spoken and written frequently on the challenges facing today's email marketers. Dave is actively involved with the Email Experience Council (eec) and co-chairs the Email Sender & Provider Coalition (ESPC) working group responsible for ISP relations.
Dave's Articles (2)
Published: April 17 2009 | EMAIL
Email is a cheap and easy way to communicate with loyal, engaged brand supporters. But these common mistakes can cost you big and wear out your welcome, permanently.
Published: June 07 2007 | EMAIL
Although research shows that non-standardized metrics and bounce data hinder email marketing evaluation efforts, StrongMail's VP of market and product strategy proves measurement is still possible.
