Doug's Bio
As senior manager of service solutions & operations for Responsys, Doug Marshall has developed email marketing strategies and marketing integration plans for his company’s top professional services clients. Marshall works with clients on list augmentation strategies, conversion improvement, and extracting ROI from traditional marketing channels through the use of email strategies. Prior to joining Responsys, Marshall was the manager of strategic services for INBOX Marketing and an independent marketing consultant.
Doug's Articles (1)
Published: August 02 2007 | EMAIL
Email can boost the ROI of other marketing efforts, and vice versa. A Responsys operations manager tells you how.
