Rob's Bio
Rob Crumpler joined BuzzLogic as president and CEO in October 2005. An entrepreneur and internet strategist, Crumpler has more than 20 years of experience with high technology growth companies including Microsoft and Intuit. Prior to joining BuzzLogic, Crumpler played a pivotal role in Microsoft’s early online advertising strategy by building the monetization components of MSN. Previously, Crumpler founded On the Go Software where he was president and CEO for seven years. The company became the industry leader in the expense reporting and corporate travel management space and was acquired by Intuit in 1996. While at Intuit, Crumpler led the development of the OFX Consortium, which fathered Open Financial Exchange, the de facto standard for financial reporting and transactions on the internet. Crumpler received a BS in Economics from the University of California at Los Angeles.
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Published: August 09 2007 | SOCIAL MEDIA
If you use traditional media assessment formulas to plan an ad strategy in the new world of social media, you're making a big mistake. Here's why.
