Video campaigns generate massive amounts of data, but publisher and ad network reports are often underwhelming. Here's how to tailor the metrics to your goals and truly measure the success of your campaign.

Video campaigns generate massive amounts of data, but publisher and ad network reports are often underwhelming. Here's how to tailor the metrics to your goals and truly measure the success of your campaign.

YuMe's CEO makes a case for a new paradigm of online video interaction, including letting users skip your ads.

I guess a recession can't stop us from watching TV. Of course, it might just be because we're jobless and have nothing better to do. But being an optimist, I think it's a trend that is independent of the macro-economic disaster that we find ourselves in. Take a look at the Nielson report released yesterday, interestingly enough,...

I'm convinced that none of us paid any attention in history class.  This Hulu/Boxee business reminds me of the theatrical/DVD debate.  Content owners refused (and for the most part, still do) to allow their precious theatrical releases to overlap the DVD production cycles.  "Let's extract all the theatrical revenue first, and...

Imagine you’re on a business trip and you need to rent a car.  You go to the rental counter, you pick the model you want, and you ask what it will cost to rent it for three days.  “Well,” the clerk says, “it depends.  We don’t think it’s fair that you have to pay for renting a car for 72 hours...