Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.

Behavioral targeting provides marketers with an effective tool for reaching the growing U.S. Hispanic population, without breaking the bank. Here's how.

To maximize returns during short holiday sales cycles, marketers need their messaging to be as exact as possible. Behavioral segments can help you reach the consumers you're actually looking for.

As the FTC and IAB iterate over consumer privacy legislation, and the industry concern continues to swell, we are recognizing that the basis of the issue lies in general misperceptions and lack of consumer education around targeted advertising. As an industry we have acknowledged this fact, yet educating consumers and industry outsiders remains...

After having visited Japan almost two years ago, I recently had the pleasure of attending and presenting at the very first ad:tech Tokyo. Because it was the first ad:tech held in Japan, the folks who put it on obviously worked rigorously to make it relevant.  The exhibit area itself was small, while the presentations and panels were...

Finally - the industry is catching up to what we media professionals have known for a long time: the click is not the end all be all in terms of ad performance measurement.   Sure, it is the lowest common denominator, and that makes it easy to measure and compare.  Problem is, it ignores the bulk of the impressions that occur in...