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Erin Coker
Erin Coker
Director of Advertising Services
EyeWonder, Inc.
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Erin's Bio
Erin Coker joined EyeWonder (www.eyewonder.com) in 2002, serving as the director of product development for three years and director of creative services for two. Coker designed and managed the development of many of EyeWonder's products and services including the underlying infrastructure, generation and trafficking systems, customer services and processes, as well as developing and releasing the AdWonder systems for rich media authoring within the Adobe Flash environment and advanced metrics reporting and analytics. In her expanded position as director of advertising services, she is now responsible for all client-facing operations including Flash development, media and creative customer support, publisher operations and trafficking.
Erin's Articles (2)
Published: January 21 2008 | DESKTOP APPS
Win the ad war with widgets
Widgets give active target audiences the opportunity to display and share your brand. Find out what you need to know about this up-and-coming trend.
Published: December 20 2007 | DESKTOP APPS
Tips for IM marketing success
Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.

Erin's Comments (1)
Tips for IM marketing success
Posted: 12/20/2007 (6:04 PM)

Great points, Roland.In terms of the expense - I absolutely understand, and although we as EyeWonder have run several campaigns which spanned multiple different portal IM placements, ultimately its a decision you and your client need to make.EyeWonder is a certified, tested provider on five different portal IM platforms and using just two different sizes you can cover 5 IM placements. Compared to even a standard ad campaign, this should improve the creative costs, instead of creating more.
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