Tom,You have made a strong case for why you believe that strategy is important, but in each example you reference the social media tools -- twitter, facebook, etc.Perhaps a content marketing strategy is what most campaigns really lack most. Knowing what info and guidance is useful too people in the buying-cycle, and then exposing that content to them -- wherever their community of interest already congregates online.Moreover, I like the current pace of marketing today, because the burnout shouldMore...

Why not just stop investing in advertising, period. Instead, invest in video that features how your product benefits the intended buyer. Ads that are wrapped around the video or inserted into the middle of the video still have one thing in common -- they typically don't meet the intended objective. A few incremental percentage points of click-through traffic could never justify the low return on investment. Maybe it's time to move beyond denial, so that we can make some meaningful progress regarMore...

Alec, when you consider that it wasn't that long ago that the U.S. market represented less than 1 percent of the world's SMS traffic, we've clearly come a long way. Regardless, the Asia-Pacific and European markets still has the most "mobile marketing" savvy carriers -- by far. Perhaps 2009 will be the year when U.S. mobile phone service provider's are able to catch up with the global market leaders. We'll have to wait and see.