Rebecca Lieb is a research analyst covering digital advertising, marketing and media at the Altimeter Group. She's the former VP of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Lieb also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations., Lieb has held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group and Bertelsmann's RTL Television.
Check out Lieb's new book, "Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)."
