Media planners place a lot of weight on ad network reach rankings, but this indicator might not be taking quality into consideration. See how to know if you're getting the best bang for your buck.

While reaching the right audience is fundamental to a brand's success, the environments in which you do so can have a huge impact on your ultimate goal.

I recently came across an article published by MediaWeek entitled, Not Dead Yet: Ad Nets Have Survived, Thanks to the Recession. I think it’s a little very presumptuous to infer that the ongoing survival of ad networks (as if they were a species facing extinction) can be attributed to recessionary times alone. The sentiments of this...

A personally bothersome topic that I encounter surprisingly often is the notion that consumers largely ignore the banner advertisements that appear on the websites they visit. Really? Are we purporting that something that occupies a significant portion of a user’s screen or that is embedded within the content being consumed isn’t...

The topic of brand safety online has been one of much lively discussion in recent months. A lot of this chatter is being spawned by the influx of brand advertisers dipping their toes into network waters as they endeavour to further optimize the media dollars that get invested into online campaigns. Much of the dialogue surrounding "brand safe"...