Michael's Bio
Michael Leis specializes in delivering critical analysis, ideation, and strategic recommendations on how your organization can communicate through media, specifically emerging media channels, for the purpose of achieving more immersive, emotive brand experiences.
He has two decades of experience integrating narrative forms and technologies to deliver significant improvements in value proposition, corporate knowledge, and revenue.
He helps executives and their marketing teams create effective strategies for using interactive technology to facilitate meaningful relationships.
Michael's Articles (21)
Published: April 16 2009 | DESKTOP APPS
Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.
Published: March 10 2009 | DESKTOP APPS
A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.
Published: January 05 2009 | DESKTOP APPS
By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
Michael's Blog Posts (38)
Published: February 09 2010 | Social Media
With so many people coming up with fancy acronyms for social media
methodologies, I figured it was time to write about where I see
social’s major areas of focus in a few circles and call it a day.
From my side of the table, I’m seeing clients needing to understand
these three areas to effectively map a social strategy that works...
Published: February 02 2010 | Creative Best Practices
Underlying the beginning to the social media era of computing is the wide realization that there's more to digital than compelling visual design: it must work with the intended audience and their expectations.
Among even the most removed from the day-to-day of making Websites, widgets, and mobile apps, brand leadership is finally...
Published: January 29 2010 | Emerging Platforms
Today, the radio industry publication Music Week published Dan Thornton's thoughts on the iPad's impact on commercial radio. As Absolute Radio
Digital Marketing Manager, he brought up a lot of good thought-starters
on the potential. What I found most interesting was him setting the
interaction environment of use.
iPad replaces all...
