Michael's Bio
Michael Leis specializes in delivering critical analysis, ideation, and strategic recommendations on how your organization can communicate through media, specifically emerging media channels, for the purpose of achieving more immersive, emotive brand experiences.
He has two decades of experience integrating narrative forms and technologies to deliver significant improvements in value proposition, corporate knowledge, and revenue.
He helps executives and their marketing teams create effective strategies for using interactive technology to facilitate meaningful relationships.
Michael's Articles (21)
Published: April 16 2009 | DESKTOP APPS
Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.
Published: March 10 2009 | DESKTOP APPS
A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.
Published: January 05 2009 | DESKTOP APPS
By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
Michael's Blog Posts (30)
Published: June 24 2009 | Social Media
In a recent survey for a client, when asked to describe what people
used social networks for, the most-used terms were revealing.
MySpace: Promote
It’s ironic that Yahoo! recently shut down Geocities with this term
coming to the fore of MySpace users. Can MySpace even be considered a
social network anymore? For many artists, musicians,...
Published: June 10 2009 | Social Media
Sure, brands are really starting to “get” why they need a social media presence. But where do brand managers start in creating the framework for an effective social communications strategy? What I’ve been developing with clients is The Brand Cause and it works. So I thought it might help others to share:
The...
Published: June 03 2009 | Social Media
<p>One of the tried and true methods of creating flow state for
audiences in broadcast is the use of contrast to create meaning and
subtext between shots in a sequence. This concept was first articulated
by filmmaker Sergei Eistenstein when he went to the circus. He found
that the more rings a circus added, the more meaning and interest...
