Hi Jon -- I've seen a variety of rumors float around on this, none of which I could confirm with a reliable source, so I didn't put in the article. One popular view was that the application did not include an age validation mechanism. Another view was that it was a marketing decision as Carling's has a bigger footprint and share of voice in other markets -- although I would think that's a great reason to be in the US store. But there may be some kind of limiting factor imposed by Apple that I'm More...

Excellent article, Mark. Great use of widgets/portable technology internally, which a lot of people miss. Another point is that executives will become ardent widget ambassadors with a presence like this built for them, telling their colleagues (executives at other companies, board members), and ultimately championing a corporate transition to a distributed technology platform -- or helping position widget offerings on that c-level with clients or other business-unit leaders. It's not uncommon foMore...

Hey Grant -- thanks for taking the time to read and consider the article.In terms of a call to action, I think you're interpreting it in a way like a banner, with a headline and a link.What I'm talking about can be, in execution, nothing more than a clickable image, logo, or "more" button.All that being said, this article was written over a year, ago, and the landscape has certainly changed during this time.