Michael's Bio
Michael Leis (@mleis) is the Senior Associate, Strategy at Trellist Marketing | Technology.
Michael´s 17 years of experience across large-scale Web properties, national radio, television and print delivers clients a strategic edge in wisely choosing the interactive channels and tactics that activate audiences.Michael helps companies like Visa, Miller, Aircell, Kraft, and Consumer Reports find innovative, integrated ways to engage the people who mean the most to their brands. An award-winning writer, Michael is a frequent speaker on interactive marketing strategy, usability, and narrative convention. He was the keynote speaker at International Truck´s annual CRM seminar. More recently, he spoke on Agency Widget Strategy at WidgetWebExpo, and on Kiosks and Games at TS2 2008.
Michael's Articles (18)
Published: August 27 2008 | WIRELESS
Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.
Published: May 16 2008 | DESKTOP APPS
Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
Published: February 19 2008 | DESKTOP APPS
By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
Michael's Blog Posts (12)
Published: November 21 2008 | Emerging Platforms
In an astounding turn of events, only hours after Razorfish CEO Clark Kokich issued last rites for Web 2.0 here in iMediaConnection, Web 3.0 was declared dead on arrival at county jargon hospital.
Trotting out one buzzword after another, Clark both decries the shiny objects, "For us, it's not a new technology or a new...
Published: November 17 2008 | Emerging Platforms
If you haven't heard, Motrin has deeply insulted the mommy-blogging community this weekend in a row over the following video:
It's a truly unfortunate case of an agency picking out the wrong part of the narrative to broadcast. In the entire backstory of the relationship between mothers and their babies, Motrin and their agency chose to...
Published: November 13 2008 | Social Media
A client (who will remain nameless) has recently been lamenting the economic distress leading to people in local offices without clientele. Is there a more perfect scenario to begin establishing a social media presence with resident experts that have extra time on their hands? Let's look at a few of the more commonplace objections that got thrown...