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Rob Rose
Rob Rose
Chief Troublemaker
Big Blue Moose
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Rob's Bio
The Chief Troublemaker at Big Blue Moose. I’m responsible for putting together the creative and technology focused marketing solutions for the clients we advise.
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Rob's Articles (18)
Published: September 13 2007 | WEBSITES
Taking the "geek" out of your site management strategy
What matters most for marketers is not the totality of features offered on websites, but the frequency and quality of the conversation.
Published: August 17 2007 | WEBSITES
Make failure part of your website plan
You can't increase ROI without some experimentation. CrownPeak Technology's VP of marketing and product strategy describes the process for turning failures into success.
Published: June 25 2007 | WEBSITES
Win the Battle for Web Operations
In today's digital marketing landscape, you can use efficient web operations to build a better marketing engine and more opportunity for your business.
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Rob's Blog Posts (56)
Published: March 21 2010 | Social Media
The Monk & The Marketing Guy
There was a confluence of events this week for me that got me thinking about a word.  That word is: Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill.  And, no matter...
Published: March 13 2010 | Opinions
A Care Package For All Of You Who DIDN'T Go To SXSW
Are you at South By Southwest this week?  No?    Yeah, neither am I.  I would have loved to go - but just am too busy with client-work (which is a good thing by the way).  How about you - are you stuck with clients?  Stuck at work?  Just didn’t want to...
Published: March 07 2010 | Media Planning & Buying
Feeling Lucky? 3 Marketing Lessons From Chat Roulette
Come on… You know you’ve tried it… Or, you want to… Yeah?  If you haven’t – well let’s just say you should probably do it without the kids around.  Let’s just say that the likelihood of a quick lesson in male anatomy is pretty high. If you don’t know what I’m...
Rob's Comments (2)
Web analytics for marketers who hate numbers
Posted: 7/29/2009 (1:20 PM)

Nicole,Yet another extraordinarily insightful article on analytics. And I particularly loved:"...is the importance of humanizing dashboards. Conversion rates are more than data points. They are visitors to a site who are making a purchase.."When we use analytics to "improve" rather than "prove" - then we have a useful tool to help us be more successful.

Why ad network reach reports are stupid
Posted: 4/7/2009 (8:44 PM)

Man, did I ever love this article. Great stuff Tom. As a marketer I care not at all as to the reach of an ad network - and rather to the audience I'm targeting and the results it produces. It reminds me of the same arguments that Network Television used to make when Cable TV was coming up in the late 80's early 90's (damn I just showed my age). They used to say "you'll reach so many more people" - and then ESPN would say - "yeah, but with us we'll give you 90% men, who need your stuff."ThaMore...
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