Sean's Bio
Sean Cheyney is the vice president of marketing and business development for AccuQuote. He is responsible for spearheading the overall growth and direction of the company´s marketing initiatives, channel development, strategic partnerships, emerging media platforms, brand image, and customer acquisition through both online and offline advertising. Cheyney´s primary responsibilities include executing the company´s marketing strategy to the external public, recruitment advertising, overseeing Web site design and content development, and evaluating and optimizing all aspects of customer interaction. He is also directly responsible for initiating and maintaining all advertising and partnership relationships to help benefit and promote the company´s image and business model.
Sean's Photos (39)
Sean's Articles (18)
Published: November 09 2009 | EMAIL
Your email service provider plays a key role in the success of your marketing strategy. If you recognize any of these traits in your current ESP, it may be time to kick it to the curb.
Published: November 06 2009 | MEDIA PLANNING & BUYING
Tired of endless churn within your mediocre team? Boost your results -- not to mention morale -- by implementing this process for building a highly effective squad of go-getters.
Published: September 28 2009 | MEDIA PLANNING & BUYING
Your boss wants to strangle you. Here's why -- and what you should be doing differently.
Sean's Blog Posts (6)
Published: September 14 2009 | Opinions
For those of us on the marketing side, many of us are in full swing at the iMedia Brand Summit in Coronado, CA. For others, tonight marked the opening night reception. Either way, the night was full of the usual social discussion and an abundance of business challenges and exciting new initiatives. All in all, there is a feeling that everyone is...
Published: February 10 2009 | Opinions
Throughout this week, it seems that a common theme has been buzzing around among marketers and sellers alike. It's a buzz that sums up the way that I've been feeling regarding the current economic climate. The buzz can be summed up by the phrase: "plan, execute, and optimize, and do them all with excellence."
The topic of the...
Published: October 23 2008 | Social Media
I've been a long time supporter of iMedia. Without a doubt, they produce the best events in the interactive industry. The combination of top notch content coupled with the best networking opportunities is unmatched anywhere else. Those of you that have attended an iMedia event know exactly what I'm talking about.
That said... a few times each...
