Eddy, you are correct--Google can and does index dynamic pages. I didn't articulate otherwise. I stated that dynamic URL's prevent the AA.com web page from ranking in Google for desired keyword sets such as "cheap flights" (included in the title tag and header of the web page identified in my screenshot). I would discourage brand managers/leadership from using the number of dynamic pages indexed in Google as a KPI to measure success. A better approach is to monitor visibility for branded anMore...

Google's organic search algorithm does an incredible job of positioning the most relevant pages and they know this. This is their "bread and butter." This is why the masses use Google. Their paid search business is nothing without their proficiency to provide the best organic results. There is much more to linking than meets the eye--it is no longer "one link equals one vote" in the eyes of Google. Review John Faris' article last week on iMedia to gain a better understanding of the compleMore...