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Tom Crandall
Tom Crandall
Brand Marketing Consultant
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Tom's Bio
Tom Crandall is an online marketing consultant for brands with a local business model, and the author of SEM Report Card. His online marketing expertise has paven the way for him to work with several Fortune 500 companies to date. Tom´s agency background and brand consulting expertise lies in the following categories: local online marketing, SEO, SEM, content marketing, lead generation, brand protection, reputation management, social media, and online PR. His international experience has led to brand marketing and brand protection initiatives in Australia, New Zealand, Mexico, Hong Kong, Taiwan, China, Singapore, South Korea, and Malaysia.
Tom's Articles (2)
Published: March 23 2009 | SEO
"Cheap" SEO tricks and how to use them
Marketers have traditionally avoided aligning their brands with the word "cheap," even in search. But no more. Find out who's capitalizing on this previously dirty word.
Published: August 24 2007 | SEO
When SEO gets dangerous for your brand
Your legal department may need to be more involved in your SEO results than you realize. Ayohwahr Interactive's CEO explains.

Tom's Comments (3)
3 must-have marketing tools for small businesses
Posted: 2/2/2010 (8:24 AM)

Eric, similar to online surveys, I would add that generating local business reviews via email and online forms is also becoming important for small/local businesses. These reviews can then be published and syndicated on various social media sites, or, an email request can be sent to customers asking for a review directly on the small business' Yelp, Citysearch, or Google Maps business listing. Offering customers an exclusive coupon or promotional offer for providing feedback increases conversiMore...

"Cheap" SEO tricks and how to use them
Posted: 3/24/2009 (2:30 PM)

Eddy, you are correct--Google can and does index dynamic pages. I didn't articulate otherwise. I stated that dynamic URL's prevent the AA.com web page from ranking in Google for desired keyword sets such as "cheap flights" (included in the title tag and header of the web page identified in my screenshot). I would discourage brand managers/leadership from using the number of dynamic pages indexed in Google as a KPI to measure success. A better approach is to monitor visibility for branded anMore...
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