Zaw's Bio
Zaw's Photos (7)
Zaw's Articles (1)
Published: June 26 2008 | WIRELESS
If you want a marketing platform that offers reach, ease of entry, targeting and interactivity, then text marketing has it all.
Zaw's Blog Posts (13)
Published: December 01 2009 | Ad Networks
Today 4INFO launched a smart integration from its SMS ad network to Twitter SMS. Both publishers and advertisers on our SMS ad network will use this new functionality to allow users to sign up for their favorite tweets via SMS directly from 4INFO, without having to text in to a new number. They can just reply to any message from the 40+ shortcodes...
Published: June 26 2009 | Opinions
It’s hard to achieve brand loyalty with any generation, but especially with Millennials. I’m sure that I don’t need to make the case for why creating brand loyalists is important, but two essential reasons boil down to: 1) If you create loyalists when they’re young, your sales trajectory and pass-along has a longer...
Published: June 10 2009 | Social Media
I had the privilege of speaking at the inaugural iMedia Brand Summit in Colorado this week. I asked Carrie Coffee, Director of Sales here at 4INFO, for her thoughts on the conference.
Barbie has a Facebook page. You really CAN have a conversation and relationship with your laundry detergent. And several iMedia attendees are now...
