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WEB ANALYTICS
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Published: June 20, 2008
Agency arsenal: what you need to increase performance
By Charisse Tabak
Full-service ad agencies have a lot they're accountable for. Follow these steps to measure success -- from concept to execution to reporting.
WEB ANALYTICS
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Published: June 18, 2008
Uncover an easier way to hit your numbers
By Vipin Mayar
A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today.
WEB ANALYTICS
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Published: June 16, 2008
How Google's TV analytics will change the industry
By Alex Vlasto
As Google launches analytics for TV and radio ads, the industry moves closer to a state of integration. MIVA's marketing and communications director explains.
 
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