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RESEARCH & METRICS
WEB ANALYTICS
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Published: April 22, 2008
Before you abandon that click…
By Jay Friedman
Here are four reasons why marketers should still look to CTR first when evaluating a campaign's success.
WEB ANALYTICS
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Published: April 09, 2008
Give web analytics the human touch
By Susan Fine
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
WEB ANALYTICS
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Published: April 07, 2008
Metrics: your mileage may vary
By Chris Marriott
When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.
 
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