Integral is committed to improving the safety, efficiency and effectiveness of the online advertising ecosystem with the goal of growing the size and strategic importance of the entire industry. To that end, Integral respects the role and value each member of the industry provides and believes it is essential to preserve the livelihoods of Brands, Agencies, Ad-Networks and Publishers alike. Integral respects the existing individual relationships between constituents in the ecosystem and will never maliciously compromise relationships between partners. Integral believes that through a standardized and impartial industry certification platform with supporting rating enforcement technology, the online advertising industry will be elevated to the primary marketing communications channel.
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