All Presentations

Checklist: Everything You Need for a Winning Back-to-School Media Plan

Get out those new pencils and crisp notebooks! The Trade Desk has done our homework, and we are ready to help make your multichannel marketing strategies easy for the back-to-school season. Her ...

Brands "Like" Their Owned Digital Better

Jun Group data released in July 2014 shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.

Definitive Guide to Video SEO

Here at SoMedia, we are dedicated to providing businesses across North America with affordable video production services and easy-to-use tools to market their videos. That’s why we’ve created the ...

7 brands generating more engagement on Instagram than on Facebook

Coca-Cola, Oreo, Chevrolet, Red Bull, Burberry, Maybelline and Calvin Klein. See what some of the biggest brands in social media are doing to generate high engagement on Instagram.

Internet Retailer Top 100 vs Second 500 Audit (2014)

As the marketing technology landscape continues to expand, marketers have become burdened with managing complex implementations of many tools across many digital properties. Data quality managemen ...

Video Marketing Works

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and ...

The New Path-to-Purchase: The Connected Consumer's Cross-Device Journey

Consumers today are always-on, always-connected and often, on multiple devices at the same time. For marketers, this means fresh challenges and countless opportunities along the cross-screen path- ...

Preferred Hotel Group drives brand awareness & 13.4x ROI with AdRoll

Preferred Hotel Group, comprising more than 650 properties in over 85 countries, is the leading resource for finding and booking experiences at the world’s best independent hotels. With featured a ...

Pre-Click Vs. Post-Click Email Monetization Study

Do different email monetization tactics affect list attrition and engagement differently? This is what our publishing partners wanted know so we decided to study their monetization practices and ...

Closed Loop Marketing

How are your visitors finding you online? Is your website the central hub of your marketing efforts? Do you know where your visitors are going and exactly what they’re doing when they browse your ...