All Presentations

7 brands generating more engagement on Instagram than on Facebook

Coca-Cola, Oreo, Chevrolet, Red Bull, Burberry, Maybelline and Calvin Klein. See what some of the biggest brands in social media are doing to generate high engagement on Instagram.

Internet Retailer Top 100 vs Second 500 Audit (2014)

As the marketing technology landscape continues to expand, marketers have become burdened with managing complex implementations of many tools across many digital properties. Data quality managemen ...

Video Marketing Works

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and ...

The New Path-to-Purchase: The Connected Consumer's Cross-Device Journey

Consumers today are always-on, always-connected and often, on multiple devices at the same time. For marketers, this means fresh challenges and countless opportunities along the cross-screen path- ...

Preferred Hotel Group drives brand awareness & 13.4x ROI with AdRoll

Preferred Hotel Group, comprising more than 650 properties in over 85 countries, is the leading resource for finding and booking experiences at the world’s best independent hotels. With featured a ...

Pre-Click Vs. Post-Click Email Monetization Study

Do different email monetization tactics affect list attrition and engagement differently? This is what our publishing partners wanted know so we decided to study their monetization practices and ...

Closed Loop Marketing

How are your visitors finding you online? Is your website the central hub of your marketing efforts? Do you know where your visitors are going and exactly what they’re doing when they browse your ...

How Brands are Reacting to Facebook’s Algorithm Change

In January, Facebook made a major update to its algorithm, leading to a decrease in organic reach for brands. Since then, brands have seen reach drop from 16% to sometimes as low as 1-2%. In turn, ...

Perspective of Programmatic Advertising from a Former Media Planner

A former Media Planner's look into the evolution of digital marketing and how programmatic holds the keys to breaking down silos, as well as generating advanced business performance for advertisers.

How to Reclaim Your Reach in the Facebook News Feed

Facebook's organic reach is on the decline. For brands, this means that publishing organic content on Facebook does not necessarily guarantee that the right people, or a significant volume of tota ...